ANNOUNCING THE LAUNCH OF
A MAJOR NEW VISITOR ATTRACTION FOR LONDON
Little London, the Greatest Model City on Earth, is a new London landmark that will open to the public in the summer of 2016 at One Tower Bridge, in the heart of London’s tourist zone.
Incorporating a vast indoor scale-model of the city, Little London is expected to attract 1.4m visitors each year once established, making it one of the capital’s top-five paid-for visitor attractions.
This is an exciting concept, which will showcase the capital in all its glory and bring our great city to life for all ages. Little London has great potential to be one of London’s top visitor attractions.
- London’s Deputy Mayor for Education and Culture, Munira Mirza
Little London’s centrepiece will be the Panorama; a vast and fully-interactive scale model of central London, complete with thousands of moving buses, taxis, trains and boats, millions of working lights and moving parts, and a myriad of individual characters illustrating the fascinating stories of London’s past and present. Dick Whittington and Boris Johnson will parade as Mayor (in rather different styles); Jack the Ripper will stalk the streets; The Beatles will play on Savile Row’s rooftops; buskers will perform on the Southbank; shoppers will queue outside Harrods; films will premiere in Leicester Square; the Colours will be trooped and the Guard will change – all in brilliant miniature.
The highly-detailed, architecturally-accurate Panorama – with buildings up to eight feet tall – will be alive with movement, life and stories, creating an awesome visitor experience that combines magical entertainment with education and discovery.
The Panorama is the biggest and most ambitious model city ever undertaken; we are not just building London’s architecture in fine detail, but its history and the real-life stories that make it the greatest city on Earth.Little London will be more than a visitor attraction: it will be a magical visitor centre for London; it is about discovery, exploration and – above all – amazing entertainment.
- Matt Crofton, founder of Little London
Alongside the Panorama, a series of immersive Zones will focus on aspects of London life: Royal London, Sporting London, Underground London and more. Each Zone will feature magnificent interactive scale models of iconic buildings, with a host of games and simulators for all age groups.
Little London is an exciting concept with a breadth of appeal sufficient to make it a significant new addition to London’s leading visitor attractions.
- Michael Jolly CBE, former Chairman & CEO of The Tussauds Group, and Key Advisor to Little London
Little London was founded by Matt Crofton, Tim Allnutt, Simon Hall and Warren Moore. Key advisors include Michael Jolly CBE (former Chairman and CEO of Tussauds Group); Andy Higginson (Director of N Brown Group and former Finance Director of Tesco and Chairman of Tesco Bank); Jonathan Rounce (Chairman of The Petersham Group and founder of Coopers & Lybrand’s (now PwC) tourism & leisure consultancy practice); Jeremy Richardson (founder of Kew Green Hotels and Director of Bourne Leisure).
Little London looks set to be a fantastic addition to London’s already booming visitor economy. The demand for top quality cultural attractions across the capital is demonstrably growing, with a range of London attractions surveyed by London & Partners enjoying an increase of 17.5% in visitor figures for this year to date”
- Gordon Innes, CEO of London & Partners, the official promotional organisation for London